The Nice Birthday Gift Basket

We imagined a compellingly desirable range of Fancier Birthday Gift Baskets appealing to all society with no specific gender bias and avoiding inappropriate stereotyping. We insisted that focus had to be on quality, presentation and imagination at the most affordable price point possible. These Birthday Gift Baskets had to be the finest, stunning and most beautiful way of sending Birthday Wishes within Europe at a popular price point.

Basketsgalore started up purely to be a Gift Basket company, hence the name and we had a dream for our Gift Baskets to stand out in the huge gift industry market, to do it better than far longer established hamper companies and as professionals to strive to be the pinnacle of creative design through human imagination. Our primary mission objective was to create Gift Baskets for friends and family, which exceeded your expectations, so with this in mind we thought about our friends and family. How could we capture the thoughtfulness of the sender in terms of what it was they were ordering. How could their thoughtful wishes, their relentless search for the perfect Birthday gift be captured through the peculiar curiousity value of one of our Birthday Gift Baskets?

We wanted the “wow factor” to synonymous with every Birthday Gift Basket, by using layering and height. Essentially we were attempting to create a sense of drama with the interlocking design of complementing Birthday specific colours. The stage we selected for this drama was a custom specified premium white satin painted rattan shopping basket. Shape and angle had to be perfect in order to ensure transportable affordability. We wanted the Gift Basket to look up at the recipient and pose them a dilemma. “This Birthday Gift Basket is so beautiful, I’m reluctant to open it and spoil the visual aesthetic”. Set within the framework and nestling within the cast of supporting deliciously appealing elements, we would introduce our lead character; the Birthday Mug. 

We demand Brand Quality appearances from our creations on a daily basis. You would expect this from a company that has been serving the world for almost 20 years. We learned, we listened, we got better. We picked from the products you liked and wanted in your Birthday Gift Baskets. We colour coded them according to packaging and we messaged them. To give an analogy, we selected the products by their raw talent, but used their existing costumes where we could and only elaborated when it was essential. This has created coordination within each theme and it means that our branding is not our own corporate design, but of an ethos, which can be understood or shared with both the purchaser and the recipient. This is the artistic element of what we did.

The science was the Protocol. In order to ensure professional appearance, and maintain quality standards, which are associated with leading Brands, a protocol was developed for value weighting of individual component parts of the Birthday Gift Basket. Obviously the most noticeable element is the (Colourful Birthday Mug). However, after this this protocol ensures that correct layering and structure of the design on the daily assembly line is maintained with manic zeal. Combining the Art and Science of design within the Birthday Gift Basket range is essentially the culmination of our original Gift Basket Vision.