Customer Announcement – Delivery Update on Shipping Times: Read More
Customer Announcement – Delivery Update on Shipping Times: Read More
BIRTHDAY GIFTS - Something (BEAUTIFUL)
Finding the right Birthday Gift can be an exercise in frustration and a waste of time. Attempts by retailers to simplify the process tended to produce Birthday Gifts which were decidedly kitsch or cheap and the frequency with which really good Birthday Gift ideas appear to be out of stock online is boggling. So we decided to do "SOMETHING" about it. That "something" became the catalyst for a collection of Birthday Gifts, which represents a better way of designing Birthday Gift Baskets for future generations.
People in their teens today will be receiving Birthday Gift Baskets throughout their lives because quite frankly, there is nothing else on this planet which is more perfect for sending as a Birthday Gift than this particular range. However, let's look at what makes us so excited about our Birthday Gift Baskets in particular.
We didn't just create Birthday Gift Baskets, we created veritable works of art. Not just visually, but figuratively speaking aswell. Our Birthday Gift Baskets appeal to all of our society. There is no clumsy gender bias, nor target profiling because we specifically wanted to hint at customer profiles, without necessarily targeting them. That ensured a focus on quality, presentation and imagination at the most affordable price point possible. These Birthday Gift Baskets had to be the finest quality, artistically stunning and the most beautiful way of sending Birthday Wishes anywhere in the world at an economical price.
We are't just a company that sells Gift Baskets, we are THE DEFINITIVE GIFT BASKET COMPANY IN the United Kingdom and every day our freight is taken by air with DHL to East Midlands Airport in the centre of the UK for next day delivery. Not only that, but we have partnerships with other couriers, which means that every remotest corner of the UK is covered including those hard to get deliveries to such as Isle of Man, Northern Ireland, Scottish Islands and British Overseas Territories. Since the United Kingdom is at the very centre of the Commercial World, our deliveries tend to be from the British Commonwealth rather than to it. However, we do make deliveries to all parts of the World, customs permitting. Our own island might be too competitive to justify the amount of time in terms of R&D that it costs to create exciting new products, but it does force us to succeed in two other important areas.
1) Develope better designs intelligently with a clear commercial proposition.
2) Be obsessive in the pursuit of our primary mission objective which, is to create Gift Baskets for friends and family that exceed your expectations. Why simply satisfy customers when you can wow them with the delivery of a Birthday Gift Basket. We want the only anguish people experience to be that of the dilema of whether to spoil the visual artistry of presentation.
The Triangular Approach to designing our Birthday Gift Baskets
Our primary target market objective is Gift Baskets for friends and family. We’ve been creating Birthday gift baskets since 2002, so we know which products our customers favour, we can see what is uppopular and whilst the overwhelming evidence is that lower priced Birthday Gift Baskets sell the most, the challenge was to present a selection of good value Birthday Gift Baskets, which stood out within the Birthday Gift Market rather than the Birthday Hamper Market. We wanted them to be Something Beautiful, something nice, charming and fancy. Basically a Birthday Work of Art because that was what it was going to take to be able to compete effectively in the huge, but extremely competitive Birthday Gift Industry. All boxes needed to be ticked in terms of customer expectations and that meant leaving no angle uncovered as these angles would represent our competitive points of differentiation over the forthcoming years.
Angle No. 1
The ideal Gift Basket is impressive to look at and should be filled with many premium items that you wouldn’t normally purchase yourself, but collectively represent an aesthetically pleasing combination displayed in an elaborately artistic manner. We were able to take this to an obsessive level without taking the easy option and throwing money at the problem in the form of a branding exercise precisely because of our years of experience. Having identified the products people wanted more of or sought out or commented upon, our food catalogue options were being shaped on the operational packing floor. It was not such a big leap to extrapolate the products and packaging into sets of varying colours, which all rather conveniently follow humanity’s desire to differentiate colourfully or to code conveniently.
Angle No. 2
is delivery Implementation. This is where basket container came into play. We selected a traditional handled shopper basket bevelled in such a way as to maximise volumetric efficiency. In order to create a sense of drama, they are painted in a quality satin white paint, but vitally they can be safely transported and such is their shape that upon opening, they look full and expensive.
Angle No. 3
is Customer-Company engagement. Those colours were co-ordinated into complementary patterns to create 5 distinct alternative themes and the challenge was then how to bring a sense of consistency to the creations. This serves as much for our staff to understand as for any other purposes. We needed something that could be understood not just by customers, but by employees who play a vital role in ensuring the quality of our product to the recipient and intelligence of service quality to our customers. The obvious way of doing this was through Symbols reflecting leading products that may evoke a certain mood of message. This had to be future proofed in order to enable growth or personalisation in the future. The Birthday items selected were Soft Toy, Mugs, Candles & Magazines or Bubbly Celebrations.
(Seeing Triangles Everywhere we look)
The result is the creation of a small but high quality Birthday Gift Basket range, which is absolutely perfect for the UK market. There is a Birthday Gift Basket for just about every Birthday age group, every person's Birthday: there is a real absence of basic customer profiling, but there is what we hope a highly sophisticated form of thoughfulness, which we hope our customers can test for themselves. We tried to imagine the characters and personalities of our friends and family members. Which of the gift baskets would we select for them and how would we personalise it with the symbolic differentiating element.
It just works - with every single person we could think of, the capacity to create their perfect Birthday Gift Basket as chosen by you was obvious.
(Birthday BasketsGalore Logo)
Your Birthday Gift Message made easier with our Design
Yes it works, but what makes it so compellingly different from any other company and why you should buy your Birthday Gift Basket from us is in the degree to which you can personalise your Birthday Gift Basket. No other product we can think of is as suitable for conveying a your Birthday message. If you want to send Thoughtful Birthday Gift Baskets, Fun Birthday Gift Baskets, Interesting Birthday Gift Baskets or Happy Birthday Gift Baskets, then we have every angle covered. We have even retained our most popular Classic Birthday Gift Baskets and to make things even better we have the future ability to personalise your Birthday Gift Basket with a range of drop down options.
It's a Beautiful Fancy Product with a charming concept and it would be lovely if you found "something nice" enough about the idea to imagine the Birthday Wishes you could extend with a purchase of such a Birthday Gift to send to someone you know in the UK.
We didn't just leave things at that and hope our customers liked them. We thought deeply about the past two decades and what our customers said to us. Some wanted cheaper Birthday Gifts, some wanted Happy Birthday Hampers and some wanted a combination of Birthday gifts which really stood out from the more traditional Food Hampers in the UK. We created Birthday Gift Baskets which ticked all these boxes.
Most importantly every single creation is designed to bring laughs and smiles not only to the Birthday Recipient, but to the Birthday Sender as they play around with personalising and theming these Birthday Gifts to their hearts content thoughtfully, funnily, happily and interestingly.
Thoughout the lockdowns, we saw how inspirational the human spirit can be in terms of a collective will to keep in touch and to stay in contact with one another when faced with difficult situations. We hope that in our own small way by working so hard on our Birthday Gift Basket designs we can do our own little bit to ensure that every basket can be ordered with smiles and every basket received with laughs.