Our Luxury Birthday Gift range, we think can be very well said with our modern interpretation of the humble hamper. There are lots of luxury Birthday Gift options available to purchase in the UK, but the problem is that the focus tends to be on what is perceived a a luxury good instead of what is simply a luxury.
We think we have cracked the problem with our winning formula. We know that we all want our hampers to be considered the most exciting and have a luxury feel about them in terms of contents, but what that meant was never really defined by society. It was left very vague, and the word luxury was defined by a variety of companies over the years to suit whatever it was that they wished to bring attention towards.
So in a nut-shell what's our formula. Well for a start we had to discard the notion that original natural wicker was the leading symbol of luxury. Maybe you could make that arguement 10-15 years ago, but nowadays, a wicker lidded hamper for a lot of people is a hinderance. It's too good to throw out, but it isn't sufficiently valued enough to be cherished and if we want the giftee to feel that they are in receipt of a luxury gift, then the old faithful bastion wicker representing what makes a hamper a luxury gift had to be questioned.
Having questioned this most fundamental principal of what a luxury hamper was, we had to make the decision as to how it should be replaced and what could we possibly use that could elicit the same quality, luxury feel, but be even more appealing & appropriate as a Birthday Gift.
We settled on what we can only refer to as Magnetic Valise Hampers and selected a variety of colours from the upper end of the rainbow spectrum. Reds, Oranges, Crimsons definitely lent themselves to the concept that we were modernising and evolving rather than radically replacing.
The size consideration was obvious, keep them rectangular and substantial, no downsizing. Many of the products within our hampers are properly sized. What do we mean by proper sized - well its the ability to enjoy a packet of biscuits and be able to return to them a couple of times (assuming the will power of course) It's the ability to put the lid on a jar and put in the fridge for another time, it's resisting shrinkflation because there gets a point whereby you have to seriously question the cost of packaging for so little reward.
We had resisted for years the temptation to brand our own container. After all we're just a little family gift basket company, but we're really delighted with the result. We were careful not to use these hampers as a branding or marketing exercise on the outside. There's a subtle elegance about the exterior which just creates a sense of drama and exudes confidence. We've abbreviated our brand name and embossed it gently so that it is barely discernable.
So all we needed to do was organise and arrange the layout of the Birthday foods and drinks, which you have told us you enjoyed the most over the years, ensure supply over the forthcoming 2-3 years and there we had it. An exquisite range of luxury Birthday Gift Hampers and we havent even gone into the details of what makes each and every one so distinctive and unique.
Hopefully the descriptions of our Birthday Hampers speak for themselves and the next time you are looking for a luxury Birthday Gift, you give us a try because we're so confident in our processes that once you've tried us once you'll be delighted with the impact.