Food Gift Baskets taken to a professional level by our Small Business, which takes an artistic delight in designing Gifts that Humans want to buy. The overwhelming majority of Gift Baskets sent in the UK contain Food and Drink so every season we create a variety of options pulled from our featured suppliers, which can be suitable for occasions throughout the year. We combine high quality smaller producers with recognised premium producers to create spectacular gift baskets and we amend them every year. There's nothing particularly personalised about the contents of these baskets as the emphasis is purely on great products at the best price in Europe, which collectively are appropriate for a wide variety of occasions throughout the year when you may be seeking to send a gift basket to the UK or beyond its soft borders to Europe.
Since we were the first and the original online gift basket company for the UK, we believe that we must aim to be the best and that means creating the most popular Gift Baskets in the UK filled with products which are top quality and guaranteed to bring delight to the recipient. We must lead on quality and let others copy/ imitate on price.
The following gift baskets are from our 2018 Collection and are available for immediate dispatch. The dominating theme of this section of gift baskets is the quantity of food and drink as much as quality. A popular legacy feature of our gift baskets is the relatively low value attributed to wines within our collection. Of course that is a gift basket range which we offer, but most of our customers joined us when we were probably the only company at the time offering Food Baskets only. We've made certain not to let our product range wander from its original roots by providing Gift Baskets, offering the food elements of a gift, which people wanted to send to their relatives and friends.
We like to have lots of different food and drink product materials to work with. We'll always prefer smaller suppliers, but sometimes we need larger producers because packaging and investment become issues with some smaller suppliers. It's an issue we have to be aware of because we demand that the aesthetic beauty of our gift baskets is unmatched by any other company in the UK. Rather than completely controlling this environment through our editing of choice, we invite our customers to make the decision for themselves.