Thank You Gifts

 And the solution that we at Basketsgalore came up with was one whereby we examined a lot of factors.  Number one was, the purpose.  And sometimes the purpose differs in terms of when you're sending a thank you gift, it doesn't always have to be expensive. It doesn't always have to be symbolic. It's not going to capture every emotion, but you want to capture and send something which is well defined. So the first thing that we looked at was, what do our customers want the thank you gift to be? What do we actually want it to do? The second purpose is what do we want it to be used for? And the third purpose was, how do we wish the gift to be perceived? What reaction do we wish to elicit? Like this completely transforms the whole dynamic in terms of thank you gifts? Because no longer are you looking for cliches, or small little gestures. You're looking for something which is purposeful, on three dimensions. 

So how did we tackle that issue? Well, we looked at, what was the vehicle that we could use to send that thank you gift. So obviously, in our line of work, you can send it as a closed boxed hamper type style, they can be in a wicker version, or they can be in a good quality container. Very, very big on presentation, it has to be well presented, you just can't put it in a cheap looking box, it has to it has to have that sort of wow impact. So or you could put it into a basket. And I think that's you know, with Basketsgalore that's probably where our speciality has arisen from in terms of making it making it look extra special. So we still do gift baskets, we still do hampers. And we do like this type of a thing where it's like a smaller type of gift product whereby it doesn't have all of the necessary things that you'd normally associate with the hampers. But it's a little small, thank you messages. So that was the purpose. 

The quality was very, very important. It needed to be good value for money. And we're not talking about doing things as thank you gifts as cheap as possible. Because with the best will in the world, there's a basement price whereby you just can't do things beneath it, it's not worth doing. And so you want to send something which is purposeful, you want people to appreciate it. So the quality had to be really high and how we've we've ensured this is that in terms of the editing of the products that go into this particular range of of thank you gifts, it's just better quality, it's nicer, it's bigger. We're not going to put together something which is small and quite frankly, nasty and is sort of like a gesture type of thing. Not interested in that it had to be really good quality. Because value for money isn't always about the cheapest it's about acknowledging yes, that's been done well. The stand out qualities of our products are something whereby we're not looking for some thing which is really different, or really radical or unusual, or worse, still alcoholic, because that really drives the price of these things up, what you're looking for is high quality. And not one unusual flavor. Not unusual tastes, but really good. So invariably, suppliers will have a stand out lead product. And we'll jump on that and we'll use it and we'll buy it by the pallet loads in order to drive down costs so that price through that value can be passed on to the to the customer through efficiencies of scale. How do we ensure our products meet those quality control measures, we're just really fussy, just be quite honest with it, you know, if we don't like it, we're not going to sell it. And what's the point of buying in things which are as an example, you know, like something as simple as jam, just don't want those cheaper mass produced ones, it needs to be a local producer that goes out into the field in the summertime gathers it, freezes it so that the fruit composition quality is so much higher, follows an old traditional recipe, it's those little things, the quality is from the very selection of the ingredients that goes into the products that goes into the gift baskets themselves. That's how you ensure your thank you gifts are more memorable.  

So in terms of how we deliver these, thank you gifts, we've got a choice, a style and a presentation by that means that we can go with the humpers we can go with the gift baskets, we can go with a smaller gifts. We've researched the product we know all too often, you overcomplicate a solution. And probably we're as guilty as as anything because you want to differentiate yourself in a very crowded marketplace. But in terms of the research, we've looked at the most popular flavors, the things that people really want, it's like when you go into the supermarkets, for instance, and you look at the categories products, there's always the lead product is sold out, you know, because they're just throwing a number of products out there that the product line has become too differentiated. Are they practical and utility value. That's where we're looking for the container that we send these gifts in to perform two functions. One, it says everything in here has been carefully edited and thought, and two, you've got to you've you've got a future value to this. We want them to be in people's studies in people's lounges, maybe making their way out to utility rooms, I don't know. But we want the product itself to be so beautiful that it is used as a future store. I've seen this very often in places that you go to like Airbnbs, you'll see a Fortnum and Mason wicker hamper that's been stored that's been kept long after the food has been consumed. So we're trying to do this with Thank you products whereby the container that the thank you gift has arrived in has been retained and kept the only thing that we're missing is obviously our brand name because I don't think that we have been in business long enough to have our brand name stenciled onto wicker or to or to boxes for that matter. Except for the outer container because people need to know it'a a gift when it arrives. 

So how did we go on then from these means of delivering a better product and when it came to the creation of them, we looked at the identifier so we looked at the personality of the person receiving and on that basis. We're looking at you know, why do you send,  the motivation, who exactly are you sending it to, what message you want to convey as there are so many.  So if we look at the person that we're sending it to first of all, we're looking at the personality the person receiving, so we defined say three or four styles, three or four features which  would lead the creative design. So some of it would be appreciative which is the beverage, some of it would be thoughtful, which is the mug with the with the thankful message onto it. Grateful would be defined  through tea, and then "unusual" through candles. So there was something that little bit different, which would mark out our designs, but the core elements of the products would be things that you would associate with a thankful nature. So nice biscuits, you know, not the ordinary biscuits, and there's no need to, at this level, have biscuits which say thank you or not, because at that stage, the product has become subordinate to the message. And you don't necessarily want that you want the product itself the tangible food element to be enjoyed savoured, and part of a bigger picture. So having identified the personality that would allow a shopper to be able to say, well, that person is, you know, likes these types of stuff, that's their personality. And that should come across in the thank you baskets or the edited selection of gift baskets, hampers, thank you, gifts, that should become apparent in terms of the product that they're looking at online. 

So that then brought us into the societal need of the of the solution to the, the thank you gift dilemma. Nowadays, digital marketing, marketing, everything emanates from that. So we looked at the marketing segmentation, but we didn't want to make it too. We didn't want it to go down lazy lines of age and all that type of stuff. So we just looked at the most important thing, and that's the societal need. So the societal needs where you send thank you gifts to express; thank you for somebody displaying wisdom and guidance to you, you would send a thank you gift to carers, you would send thank you gifts to your colleagues, your associates. So that's a more sort of like a not an impersonal type of one, but like a sort of extended network. And then you've got your friends and family, those ones that are closest to you, your closest friends, your closest family. So you say thanks to all of those people. And so you needed a product, you needed products, which were, you couldn't get one product to do all of those things, but you could blend them in a way. And once you got the sentiment and the symbolism, the relationship to the sender. So for instance, wisdom and guidance is nursery, primary school, secondary school teachers, pastoral care, mentors, advice, tutors, qualifications, coaches, that's wisdom and guidance and sending a thank you message there, or a thank you gift doesn't really differ too much from a colleague and an associate. So maybe you're sending a thank you gift for their retirement, for the completed work on a project, for the experience that they have displayed to you the skill that they have displayed. Maybe they're in their emergency services, and they've performed the function for you that maybe they've been a planner and helped you with getting something through the courts or something like that, maybe there have been in hospitality. So these are people, maybe strangers a little bit more or professionals. So but the composition of what goes into it, you don't want to you can't create a product for that niche, you just need to put your products out there for consideration in those areas, which is why it has to be the absolute best that you can make it.. 

So, that became our marketing plan. We looked at all of these reasons why you would send a thank you gift, whether it personal, whether it impersonal through corporate, and then blended them together in a way whereby there was tsome differentiation, but there was a lot of cross collaboration and overlap to show that there was a deeper philosophy and ethos and thought towards this. So that became our marketing plan basically to find a market niche and  design a product which was flexible enough and versatile enough to serve so many areas, but was differentiated enough  to appeal to more markets. That puts you into a very distinctive place. Well, Basketsgalore anyway it puts you into rather than chasing the technology. It put us into a competitive advantage in terms of the the market specialists in the gift hamper and gift basket industry. There was no limit to our product and what we could offer, thereby we could do more for our customers.

The second competitive advantage was that when it came to thank you gifts we could be the most responsive, the most reactive in a world of standardisation and we were all in one place, so we could action special requests.  That became, rather than try to sell personalized gifts, which is very difficult to do, because there's an element of the human coming in to personalize it, the gifts felt personalized, they felt individual, but they were, completed much quicker for fast delivery. 

And the third competitive advantage that we had was that haven't been run for 20 years as a family concern. The working directors were basically quality focused, they hadn't become complacent, they were not narrowing the product line, they were, they were looking to take each product line and make it better for the customer and this expression of the marketing plan. And this design process enabled them to put across that message to the online shopper. So this becomes part of our brand strategy for 2024 to 2026, to take the the specific occasions whether that be thank you in this case, and rather than making it about a product, which, at the end of the day, we want you to buy our thank you gifts, rather than go somewhere else. But our thank you gifts we know are of a particular price point, we think it's a good value price point, we think that it offers something completely different and unique in the market. 

But you're in competition with an awful lot of other retail outlets and E commerce plays and also Amazon, you know, the convenience of Amazon has been able to type in thank you gifts and put your money and put your credit card in. And there you go. But the problem with those types of places is is that you're getting a very generic, unmodified, and impersonal product and it tends to not be the best value for money, you're paying an awful lot for that convenience and availability in stock, speed, shipping all of these types of stuff, you can sometimes not get exactly what you're ordering. Whereas with us, it is what you're ordering. And we've put an awful lot of more thought into the thank you gifts in question. So it makes a big difference. 

And this summary reflects what our thank you gifts are and why we think they deserve to exist in the world of online businesses. And hopefully we've been able to communicate the process from development conceptualization of the thank you gift. Thank you gifts, thank you hampers the thank you gift baskets, we've been able to conceptualize that tell you what the purpose is tell you why they're good quality, explained to you the the delivery aspects of getting such a product delivered, identifying the differentiation between the gift baskets, the hampers, the thoughtfulness, the appreciative the grateful, the unusual, hopefully we will have been able to link in with your agreement that society needs better products for better reflections of your sentiments of what you're thinking and they need to be more more, I wouldn't say fun, but they need to be more striking and more interesting. And you can then see if there's anything else out there on the market, or whether we're the best and our objective must be if we want your business and we want you to buy from us we're trying to build the very best, thank you gifts that you can buy and take ownership and take possession of that market. So thank you for reading and this is going to hopefully represent a more authentic piece of informational text capturing the spirit of the Thank you Gifts you see on this page so that you can base your purchasing decision in greater context.