What makes an interesting Birthday gift? Well it has to be many things, but if we could describe it in 3 values, we believe those values would be Curiousity, Appreciation and Consideration. It's important that we design interesting Birthday Gifts because otherwise we wouldn't receive enough sales to keep the wheels of innovation, research and design turning.
However it's also important to take into account that what we think is interesting does not monopolise the conversation, and this is where we understand that good and interesting design should be extended by you, our product users.
When we set out to create our Interesting Gifts, we didnt think what interested us in terms of things to include, we thought about what interested humans, whether they were men or women, young, middle aged or elderly. Good taste is something we can all relate to and unify us even if sometimes the tastes of others can perplex us. What did they think was interesting? Well it is our inherent diversity that we are celebrating with our "Interesting" range of Birthday Hampers.
Since there is very little difference in human tastes and by that let us qualify it as being natural tastes rather than societal, it makes sense that we standardise digestion is terms of flavours and quality, but diverge those tastes widely in terms of literary digestion.
The result is a range of Birthday Gifts whereby the Gifts can be personalised to the interests of the recipient. Yes more and more content is digital, but there's something beautiful about the sense of perspective created by a print edition.
It also sends out a rather inspirational message, that when it comes to the development of products. There is a happy balance which exists somewhere between interesting birthday gifts and birthday gifts which are interesting to others. It is our fixation on the latter, which is on display in this section of our website because after all if you cant have a gift, which has put so much effort into reflecting your interests on your birthday then when exactly can you?