When we set out to create our Interesting Gifts, we didnt think what interested us in terms of things to include, we thought of our fellow men and women. What did they think was interesting? Well it is our inherent diversity that we are celebrating with our "Interesting" range of Birthday Hampers.
Since there is very little difference in human tastes and by that let us qualify it as being natural tastes rather than societal, it makes sense that we standardise digestion is terms of flavours and quality, but diverge those tastes widely in terms of literary digestion.
The result is a range of Birthday Gifts whereby the Gifts can be personalised to the interests of the recipient. Yes more and more content is digital, but theres something beautiful about the sense of perspective created by a print edition.