We're going to discuss what makes a good gift for the UK.  We’re going to look at some questions people may have regarding “Good Luck Gifts” and do our best to answer them from the perspective of an SME.  For more ideas on gift-giving in the UK, you will find the blog "UK Gift Occasions for the World" particularly helpful.

Now, when we are looking at thoughtful gifts to wish someone good luck, we are looking for the following things;

Those are the most important considerations that a human makes whenever they are considering what is a thoughtful gift to wish someone good luck. 

Now with these considerations in play, you're not just looking for one or two things. You will go through and assess the products which are being proffered to you as a possible buyer, especially in the consumer driven Western world, whereby capitalism equals choice, opportunity, relentless technological expansion and the driving down of costs. Therefore, your decision is, what's a thoughtful gift? You decide that for yourself based upon your interpretation of those key features which would define quality in your mind

Well, that depends. It depends on what you want the product to be. Some questions that will be going through your mind might be...

From a certain angle of perception, you may want to attach a certain budget or do something, which reflects the appreciation or importance that you attach to something, whereas the reaction that you wish to elicit may be completely different. 

You can elicit a reaction from a good looking gift, for something which is merely a token three pound gift, or you may wish for a reaction which is much more dramatic than that. Right? And price is not necessarily a good reflection of reaction. You can get the best reaction from something with spending much less money. 

What is the problem that you are attempting to solve? 

By that we mean, yes, you wish to send a good luck gift. But is that the problem that you're solving, or is it a desire to elicit a response from somebody? Is there something else, which is going on in that person's life, whereby the good luck gift is not necessarily the sole purpose of what you're doing, but it's some sort of discretionary assistance or communication device. I use the word communication device and I qualify it from the perspective of your message, your language, “the what” you want to say to that person, but maybe don't want to say in words.   Or, perhaps it is a conduit for you to be able to communicate a Good look, message in a tangible form. 

Well, when you're looking to buy unique gifts for a good luck occasion, the first place of call will obviously be the shops, but there's not going to be a “Good Luck store” nearby. There's not going to be a shop that sells good luck gifts ranging from 50p all the way up to £500,000 or whatever. You're going to see somebody else's edited selection of good luck gifts. You might even be able to see that in terms of even something like Google. If you do a search on Google for good luck gifts, you'll get a vast range of possible ideas and options and considerations. Then yes, if you look at Amazon, you'll see they've got their edited version of what to send as a good luck gift.

One of the things that possibly comes out of that is you'll get an avalanche of ideas, and a ton of cliches. You'll see stacks of personalisation attempts. And they're not necessarily great gifts. They're okay gifts. I would qualify them as being cheap gifts,  simple gifts. And you may be looking for something which is a little bit more “illustrious”, shall we say, or more expensive or even tasteful at a stretch. If you're not satisfied with the Google, the Amazon option, or you want to send it directly to the person, then you're looking for not just a fulfilment of a product, but you're looking for a fulfilment of a gift. 

This is whereby you can enter into the realms of other gift platforms or whatever that's fulfilling it directly, and they'll offer, maybe personalisation services such as Etsy or Instagram.  They'll offer a product which you can customise. And that again, is another option in terms of sending somebody a good luck gift. And there are lots of personalisation gift companies that can create something which is a little bit personal. Now, if you decide that that's not an option for you, then you can look at things like hamper companies and gift basket companies whereby you can send a good luck gift in the form of a generic, high quality gift hamper or gift basket, and they will offer a selection of gift hampers. Now, for those looking for inspiration and examples, you might find the blog "Lucky Charms - Gift Baskets Brimming with Good Luck" a useful resource.

Now this is where Baskets galore comes into it. This is whereby we don't say that we're personalising your product, but we do say that we are customising the gift hamper, gift basket to a good luck stage.  The application of products for those good luck gifts is customised. They are not personalised, but they are adapted for the good luck market. And when combined with consumable food products of a very high nature, they make a brilliant gift for any good luck occasion. So that good luck occasion could be good luck on your exams, good luck on your birth. Good luck on your competition, good luck on your venture. It can be any number of good luck occasions, and you don't necessarily want something which is kitschy twee, shall I say? You want something which says big, this is a big deal. Good luck! Go for it!  

When that happens, then the products from Basketsgalore are absolutely perfect, because you don't want to personalise it to the n’th degree. You just don’t have the time.  You simply want to personalise it to the event, the occasion and the circumstances.  Only then you can go on to customise it in a number of intelligent ways. But the generic concept, the generic gift itself, is that of a high quality one. 

That's what Baskets Galore defines as a great place to shop, and why we are answering this question of where to buy unique gifts for a good luck occasion.  They are not just unique gifts or any type of gifts for a good luck occasion.  Instead, our promise is to do it uniquely & unusually. We do it specially, we do it brilliantly. We do it the best of any hamper company or gift company at the specific price points that we are saying this is a good price point for you to send a good luck gift, and that price point will get you a really great product. 

Well, there's a lot of gifts that you can send. There are good luck gifts that you can send from a variety of sources. But when you are looking to wish someone good luck, the most important thing that you can consider is: 

“Who is the person you're wishing good luck to.” 

And with the benefit of having 20 years of experience, plus in in the gift sending industry, and before that, in the hospitality industry, understanding who the person was would be a necessary requirement before you considered what gifts you could use. 

When you're saying good luck to people, you got to look at who the person is from a personal or an impersonal view. If the person is personal to you, a friend or a close friend, close family.   If it's impersonal, I qualify that by being maybe; a  colleague, a further away friend, an extended family member, whatever it may be. But there is a barometer, there is a scale there, in terms of working out where that person lies on the scale.  

The gifts that you commonly give to wish someone good luck will depend upon the degree of your personalisation to that person. Therefore “Good Gifts” to send tend to be, by very definition, more expensive gifts. That's not to say you can’t get away with sending a cheap, good luck gift because you can.  This is particularly true for little, small things.  In fact, I think that sending a small message, spending a small gift, is more important sometimes than sending one big gift. But that's not what you're trying to achieve you're trying to achieve, a desire to wish someone good luck, extravagantly and to the best of your ability. With that in mind, Baskets galore has created the range of good luck gifts which is going to meet that competitive niche. And then it's up to the consumer,  you, the purchaser, to decide whether what they have designed or created captures your wishes in terms of sending a good luck gift. It might well be that you only want to spend a few pounds, five to 10 pounds, as a little token good luck gift. And if that's the case, then a hamper or a gift basket is not going to be the result that you're looking for, but you still want to consider options for yourself. 

That's where a good company like baskets galore will enter into the discussion field and answer the questions and articulate those questions intelligently so that you have an option to extend your budget to buy more expensive Good luck gifts, or capture the luxury, expensive side of good luck gifts. And you're looking for something which is not so cliched, or something which is not so token.  Gifts that are commonly given to wish someone good luck, or you ask an ordinary AI type of question, you'll be given the cliches, and Amazon will give you the cliches. 

However, what if you want to send something just tasteful, nice, good value for money, but that little bit higher price point. You won't come across a company like us, and we will have created great good luck gifts, but we will be buried by the general stereotypical cliche. So, it's important to state at this stage that good gifts depend upon your budget. The budget that we are aiming for with good luck gifts is expensive. We make no apologies about that. We do not wish to compete with a Chinese manufacturer of horseshoes shipping volume. Do not wish to send little keepsakes, not interested in sending those items. What we are interested in sometimes incorporating such concepts within the greater construction of a food hamper or gift basket to cater for that market, better, more intelligently, tastefully, elegantly, whatever it may be. 

Well, the ethos of Baskets galore is of a company that's been around for a long time, which targets small, niche markets. It doesn't try to be the biggest hamper company or the biggest gift basket company.   At a very early stage, we said that we're not going to put anything and everything that people suggest into our gift baskets, because the product extension would just become so large that you would end up being a mini Amazon, but without the bank roll or balance sheet.  We had to define an idea. And one of the things which always happens whenever you're considering what to put into the gift baskets and the hampers is that you're only restricted by your imagination, but at the same time, you must still define the parameters of that imagination.

We would then ask them three very clear questions. 

1.) What's your relationship with the sender? Are they a colleague, all the way up to close family friend? So, there's a scale something like this;

2.) What best describes the message that you want to send? Is there no specific message? Do you want the product itself to be so strong, and that's important? Do you want the product to be so strong that there's no need for a message. It serves the message. Do you want the message to be good because you've helped me in the past. So, I want to wish you good luck. 

Do you wish to say good luck to someone because you've given them your time, they have given you their time. It's almost like a team type of thing, and I'm thinking maybe even from the perspective of driving instructors or whatever, good luck on your test. Do you wish them to be good luck because of assistances that they have served, that may be in a business context? Do you wish to send them a good luck message because they've guided you good luck to you on your path in the same way that you wished me good luck or helped me good luck on your endeavour. 

So, understanding the message, what best describes the message they wish to send? People sometimes laugh a little bit about that, but it's a very necessary question to ask, because when you ask these questions, you design better products,

3.)  What message do you wish for them to receive? Do they wish? Do you wish them to be appreciative, thankful, thoughtful, surprised, sentimental, and that's important. So when you ask these questions, you create, as I say, great products, because when you've got that knowledge, you can then start playing around with the practicalities, the interests and the styles, and you can start to incorporate those into drop down menus into your products, which just basically say to anybody receiving your good luck gift that this is special. This is like, wow. The level of detail here. It looks like you've done it yourself. It looks like you've created your own hamper or gift basket out of specially created things. And then go on to all the trouble of adding the card, the bow, the ribbon, the colouring, the pattern. You've done everything. It looks like you've done it because you know the person you're sending the good luck message to. But the great thing about it is you haven't had to do it. It's been done for you by a professional company. 

Therefore, what gifts are ideal for good luck wishes.   Professional companies that have asked these questions over a period of years and have developed and devised products and had the infrastructure to be able to say, these are great gifts for your consideration in sending Good luck wishes, because even if you can't phone us up and tell us about these things, the chances are we have somebody has preceded you, and we have adapted and modified and improved our offerings.  We're still at it, it has only been 20 years, one generation. We haven't even evolved into what is possible for us to do and what is capable of being done. We're still a work in progress, and I would say the next few years, we'll see that that thought, psychology and intuition coming out as we're able to articulate which gifts are especially great or ideal for sending your good luck wishes.  More people will come to them, and more people will say that's an ideal good luck gift to send, thereby supporting the original creativity and ideology. 

Well, I'm going to speak about this from the perspective of myself as an individual.

“There are so many times I wish to send a good luck message to a friend or family member. Now a lot of those are going to be simply in the form of a What's up message.  Very rarely now do we even phone.  We will sometimes say good luck to people through maybe a card or whatever. It's actually quite a small market in terms of sending Good luck messages, they tend to be a message, not necessarily a gift. 

For me, sending a good luck gift. It would have to be for a really big event, and it would probably have to come from an entity, rather than an individual. By that, I mean like, say, like an organization, you would say to a maybe a departing staff member. Good luck on the next stage of your journey, rather than it being a retirement, per se, somebody that is maybe moving on to a different stage in their life.”

In terms of us as a business, there's been so many times whereby staff members have moved on to other areas of their qualifications.  They've maybe studied design, art and whatever that we've utilized their skills for two, three years, particularly straight out of university, and then we're saying to them, good luck on the next stage of your journey. We don't want them to leave, but they've gone on to other things, and when, when that happens, you're searching for a good gift to send, and good luck gifts is the way to do it. 

Think about it; You're not going to say congratulations, because I'm never going to congratulate somebody on taking another job away from Basketsgalore. Do you know what I mean? Those people we have put time, energy and resources into developing.  We have worked together on that person's skill set and they're delivering a job for the company.  All of a sudden, hey, they've got another job. I don't wish to send them congratulations message, even if I privately think it, I want to send them a good luck message. So I think that the connection of business to sending Good luck gifts, The businesses are an entity, which makes it kind of impersonal, rather than personal, and this makes it a really good niche for businesses like Baskets galore to do effectively and efficiently, because a good look gift is something which really lends itself very well to gift baskets and hampers. 

Not everything in life is black and white.  It’s not all or nothing.  

If that's the case, then how do we make those gift baskets and hampers really good from the perspective of customising it for the good luck occasion, how do we rank? How do we ensure that our good luck hampers our good luck gift baskets are able to compete in a busy, cluttered, cliched market, so to speak, and so one of the best ways of wishing a friend or a family member good luck is through a good luck hamper, a good luck gift basket. Therefore, baskets galore are the ultimate good luck gift company, because it has understood that it is entities, businesses, groups of people, not individuals, per se, that's sending these good luck messages. It is a big market. It's just the perspective from which you look at it. And I think I've successfully defined that good luck, from the perspective of a business, is different from congratulations. It's similar, but it's not the same, and you wish to slightly modify or customise your gifts to a good look occasion away from congratulations questions.

To summarise, we have taken a small niche keyword, such as “good luck”. We've married it to gifts, and we've said that the combination of good luck gifts means greater examination is required in terms of the personalising and the impersonalising of the sender and the recipient. Over six questions, we have answered many of the problems, issues, solutions that are sought, and we have come to a conclusion, which is that good luck gifts are an extremely important concept upon which to customise and personalise a hamper or a gift basket. Those two products serve perfectly society in terms of the medium to luxury bracket of the market requirements.  Whenever you take them as a company and customise or adapt them to a good luck message. It makes a truly great product. It makes great good luck gifts. And it is why the Basketsgalore brand is often to be found in the discussion when it comes to the digital revolution, which is upon us right now.

References: 

UK Gift Occasions for the World - https://basketsgalore.co.uk/blog/uk-gift-occasions-for-the-world/

Lucky Charms – Gift Baskets Brimming with Good Luck - https://basketsgalore.co.uk/blog/lucky-charms-gift-baskets-brimming-with-good-luck/

It’s the thought that counts.. or is it? - https://basketsgalore.co.uk/blog/it-s-the-thought-that-counts-or-is-it/

The Do’s and Don’ts of Housewarming Gifts  - https://basketsgalore.co.uk/blog/dos-donts-housewarming-gifts/