Back in the old days when we first started out, we believed Christmas hampers were out of our depth and we should leave them to the major department stores like John Lewis and Harrods. There was no point in us offering a range of Christmas Hampers because the market was already fully serviced by a variety of large retail department stores with big budgets.

However, after analysing what was currently in the marketplace at the time we knew that we could do better than what was currently on offer. So we created our first range of Christmas Hampers back in 2002.

Much to our surprise they were immediate best sellers and we quickly had a base of core Christmas products for the following years that came. Providing something a little different from everyone else is key for us.

We were the first hamper business to introduce smoked salmon into our Christmas hampers. This was quite a bold move on our behalf and of course faces the main issue of perishability.

However our salmon is vacuum packed and shipped during the cold Christmas months so we haven't experienced any issues with salmon being spoiled. The 'Christmas Traditional Banquet' was based off the 'Christmas Traditional Feast', including all the key components people expect to see in a Christmas hamper, but with even more products.

This Christmas hamper was designed to wow, guaranteeing the recipients will love their beautiful hamper filled with premium, great tasting food. Our Christmas Hampers have been built upon a 20 product framework, including the most wanted products in a hamper at Christmas time.

Once we had decided upon the 20 most popular products, we included the highest quality selection of foods in the market. For hampers with 20 products and above, we selected more within the framework of what people really want to receive in their gifts, such as chocolates.