The topic of what to buy a man when he reaches his 40s is a very important question to consider. Men of this age can be a very difficult group to actually purchase a gift for.  However, there are one or two products which really stand out as being the perfect gift to send to a man when he reaches his 40s, and that product is the gift hamper, hamper gift or even fancier, a gift basket.   This is where Basketsgalore comes into the equation. And the reason why the gift hamper or gift basket is such a perfect gift to send throughout the year for not just men, but women as well in their 40s. You are looking to buy, not just a nice gift, but a great Birthday Gift You are looking for a solution to your difficult problem of what to buy a 40 year old man or woman or somebody of that age group. Okay, so let’s find a company that designs the products based upon you, the sender, what you want to buy a man in his 40s.

So what is your relationship to the recipient? Are they a colleague? Are they extended family? Are they a friend, new or old? Are they a close friend, or are they close family? And you can see how that barometer changes according to your personalization of the 40th birthday gift. So if they're a colleague, that's very different 40th birthday gift from that of a close family member. Then comes in the element of definition in the middle is that friend a new one or an old one. So in other words, understanding your relationship to the recipient. It's so very, very important before you even consider what type of a 40th birthday gift you're looking for.

What best describes the message you want to send is the second key factor. Do you wish to send no specific message? Do you wish to send a general celebration? Do you want them to think of you? Do you want them to let do you want to let them know that you're

thinking of them commemoratively? Do you want them to think that you're thinking of you personally? Or do you want it to be fun? So there's a wide spectrum there, once again, in terms of your intention. The third aspect is, what message do you want these people to receive from the gift? It's not just the product. Do you want them to be appreciative? Do you want them to enjoy? Do you want them to smile? Do you want to stimulate or engage, or do you want them to burst out laughing? And once again, there's an element here whereby there's such a crossover, whereby what your intention is, what your message you want them to take from your gift, is so very, very important. 

So whenever you consider all of these factors, there is only really one product which stands out as being generic and wide enough to appeal to all of those particular questions that you have when it comes to asking yourself, what do I buy a man or a woman in their 40s? And that questions that the only product that you can actually produce is really birthday hampers, birthday gift baskets, because going beyond that becomes too detailed, it becomes too specific, and it becomes too personal, and you don't want that for as a gift to somebody in their 40s. I'm not saying that those don't make great gifts, but they're very hit and miss. You want something which is going to be 10 times out of 10 a hit and since your relationship to the sender, and the message that you wish to send and the message that you want them to receive can be so varied, then the only product that is most suitable is really the birthday hampers. 

So that's where a good Gift company such as Basketsgalore comes into the picture.  What do you buy a man when he reaches his 40th? Well, we would look at if that person is a colleague, extended family, friend, year old, close friend or a close family. And then on that basis, we will have created products suitable at various stages along that scale, and we define that.  There will be a prevailing mood communicated through the editing of the idea.   It can be fun, it can be thoughtful, it can be interesting, it can be happy, or it can be just a classic birthday gift hamper or birthday gift basket.  We have a tangible product associated with each one of those styles.

When it comes to the message that you want to send. Once again, we have a message there, and we would have certain products and certain stylings which would suit the message that you're wishing to send, whether that be a sort of general, classical type all the way up to a fun message.  

What message do you wish them to receive? This is really where our slogan, our philosophy is enshrined.  It's laughs and smiles. You want them to laugh. You want them to smile and you want that for yourself too.  If we haven’t made you laugh or smile when it comes to picking your gift, then we haven’t done our job properly.  It's the degree to which the effort that you're putting into it. And that's really our job as a good designer of birthday hampers and gift baskets. So the only thing, the best thing, to send to a 40 year old man. The best gift you can buy a 40 year old man is, without doubt, a gift basket or a birthday hamper. 

Likewise, when it comes to buying for a man, for his 40th the element so much thought has gone into how versatile the product must be for all men in their 40s that when it comes to simply something as simple as the commemorating the 40th, well, we've got the personalization to that all wrapped up in the form of 40th mugs or 40th messages, 40th cards that can all be taken care of, like really easily, especially since we fulfil them here in on site. 

That brings us to the second part of our of our article, which is, what to buy for a 40 year old woman. Well, in the same way that we've applied to men, we can apply exactly the same formula to woman. And whenever we were designing these products, we weren't actually designing with men or women primarily in mind. And the reason for this is that we didn't actually wish to segment taste, flavour, intention, message, all of these softer intangibles with something as stereotypical or cliched, which tend to be introduced subconsciously in the form of contents bias.   

In other words, they were unisexual without being, without being overtly generic. They could serve for men. They could serve for a woman. And I think that when it comes to buying for a 40 year old woman It's a very, very difficult niche to buy for. There needs to be colour, there needs to be brightness, and there needs to be fun and entertainment.  Since women of this age grouping tend to be very conscious of what they like, they are particular and associate themselves with particular brands they especially like or value.

And in actual fact, the majority of the people who are buying gifts tend to be women and women in their forties are the dominant buyers.   We find that, in terms of our market research, women were more I wouldn't say they were more thoughtful, but they put more time into being thoughtful. Is that a good way of describing it? And so with that in mind, we made a conscious decision not to specifically design gifts purely for women, but to make them gender I wouldn't say I don't like the word gender fluid, but  desired by both men and women, and appealing probably more to women, because there's more thought gone into the to the creation of our product than perhaps that which goes into our competitors.. 

It's hands down. I can say without any doubt, it's a Baskets galore Gift basket or one of our Birthday Hampers. The Basketsgalore hamper gifts any one of those three stand out for me in a sea of mediocrity in the birthday industry.  In terms of a one-step simple, easy solution to send to women in their 40s, or as a great gift for a 40 year old woman, it’s difficult to see anything else that can remotely rival them.   

Perhaps they are not such an awkward group of people to buy for after all. 

Yes, it's a recurring search term in terms of the data, people looking for ideas, people looking for solutions to the problem. However the best solution that I can find for the problem is something that  we actually designed and created over the past few years.

In those designs for men and women in their 40s, we wanted people to buy something which wasn't just problem being taken care of quickly. We wanted a great solution.  I think an awful lot of the creativity and the ideas that were generated came out of the pandemic covid period, whereby so many people were looking for answers to problems. Maybe in the past, they would have dealt with those issues or difficulties in terms of what to buy, men and women in their life, in their 40s, by going into the shops and picking something, whereas when it came to the pandemic, they were didn't have that option so much, and decided that they would ask these questions online, and so we set about finding the solutions to it, and our engineered solution is not to make hundreds and thousands of possible options which is neither desirable nor attainable, but to produce a formula which is based upon your relationship.

Your relationship to the person who is receiving your gift, your description or philosophy of the message that you wish to send, on the scale of sentimentality and finally the soft human message feeling that you wish for them to take. 

And it's these softer, intangible aspects which are the unwritten and unspoken rules of buying gifts for men and women when they reach their 40s.  Our Birthday Gifts have tried to solve these underlying issues, problems through a clever investigation of what’s considered most important by the buyers of Birthday Gifts in the UK & Ireland.

References:

Blog - 'Birthday Gifts UK - Something to Smile About' (Publish Date - 09/03/2022) Available at: https://basketsgalore.co.uk/blog/birthday-gifts-uk-something-to-smile-about/

Blog - 'Thoughtful Birthday Gifts (UK Delivery)' (Publish Date - 29/04/2022) Available at: https://basketsgalore.co.uk/blog/thoughtful-birthday-gifts-uk-delivery/ 

Blog - '30th & 40th Birthday Gifts for Men & Women' (Publish Date - 28/06/2022) Available at: https://basketsgalore.co.uk/blog/thirtieth-and-fourtieth-birthday-gifts-for-men-women/