You may have noticed we are currently running a competition for a "Create Your Own" gift basket. (You can view the details on Facebook here)
We ran this competition to celebrate the launch of our new look "Create Your Own" website and so we thought we'd take the opportunity to tell you about some of the new features too.
BasketsGalore were the first gift basket or hamper company to launch an independent website which facilitated customers to create their own gift basket, back in 2010. Others had tried to combine this functionally within their main website, but we found this approach to be cluttered and difficult to use when combined with pre-designed gift baskets.
Although we had been designing customised baskets for our customers year before that, this was the first time customers could actually pick the items in real time and order the gift basket online. Prior to that we would have created the basket via email communication, with the customer sending us a list of the type of items they would like to include, details on the recipient (age, gender, interests etc) & their budget. We would then create the basket, photograph it and list all the items to email back to the customer. This as you can imagine took quite a bit of extra time, and with international time differences it could sometimes take a day or 2 to finalise the order. Whereas when the customer has all the items in front of them they can create and submit an order in real time for next day delivery.
We've listed the 5 main improvements to the latest edition of http://createyourowngiftbasket.co.uk/
1) New Look
The site has a glossy new look to tie it in with our main basketsgalore.co.uk website, which was redesigned last year. We have included the 1, 2, 3 steps to really make it clear what it is we do on this site and how you can go about creating your own gift basket. We also include image links to our "Special Request" form (for items not listed - favourite perfume etc), a video of a gift basket being created and a link to our Pinterest Board that features photographs of previous designs as inspiration.
2) New Navigation
The layout of the website has been updated to make it even easier for you to navigate around. You will notice the products are now displayed as 3 across the page rather than in a long list, to avoid constant scrolling.
3) New Categories Menu
The categories were previously in a long list down the side and across the top and were food focused. We have kept both a side and top navigation but included a drop down menu so as we can group the items and make the non-food categories more prominent.
4) New Shopping Cart
The shopping cart has greatly improved in functionality with an easier step by step layout & helpful notices during the checkout process. Also the cart now displays the total items you have selected to include in your gift basket after you add each item. It is easy to add extra items or remove something if you change your mind, and the contents can be seen at any time by hoovering over the total number of items in your gift basket at the top right hand side of the screen.
5) Increased Product Range
As well as food and drink you can opt to include pamper items (creams, candles, massage oil etc), boys toys (remote control helicpoters, construction kits etc), toys for children (teddies, jigsaws, colouring books etc) and you can also choose from a range of balloons, gift cards, magazines, mugs, plaques and photo albums etc.
We hope you approve of the changes and please comment below with anything you would like to see added.