Recently we have been receiving more frequent requests to add berry fruits such as strawberries and raspberries to our fruit gift baskets.
The reason behind this is that berry fruits tend to be soft and so bruise more easily. When they are packed alongside other fruit in an overall gift basket there is further risk of them becoming damaged. The last thing we and our customers/recipients would want is to receive bruised fruit in your gift and so we made the decision to leave berries out of our fruit baskets. The exception to this rule was blueberries which are hardier & we can package them in their own little container to set alongside other fruits. Like in our "Extra Fruity" gift basket pictured below.
Last week a customer in Dublin was particularly keen to include berries in her fruit basket going to a colleague in hospital. The packaging team wanted to help and so came up with a great idea to make it possible. They individually wrapped the strawberries, cherries, blueberries, grapes and redcurrants in their own protective containers and then slotted these into a small, shallow gift box. This box then went into the outer delivery carton alongside the pineapples, oranges and apples also selected for the main fruit gift basket. This meant the larger, harder fruits could not damage the berries when in transit to be delivered. We also tried to include raspberries, but unfortunately these were just too soft to ship and so the redcurrants went instead.
What do you think of this idea? Is a tray full of berries to go alongside your fruit gift basket a good idea or would you prefer to stick with the traditional, harder fruit we generally include?
We may trial this idea a few more times and if the feedback is positive then berries could become a welcome new addition to our fruit hamper range.