The warehouse is bustling, our team are scurrying about packing, wrapping and boxing carefully with precision, taking in everything and ensuring the gift basket your friends and family are going to receive is perfect in every way. 40% of our gift baskets are already allocated and the festive season has only really begun. You might be asking, Why is so much of their stock allocated already?
We work tirelessly year round creating new gift baskets, making little changes to well loved favourites, listening to your feedback and bettering ourselves from it. But just like any business, Christmas is our most busy time of the year which is why we need to be prepared.
We get in extra staff and work around the clock to meet the demand during the festive season. Our gift baskets and hampers all contain only the finest and freshest ingredients but we must prepack in order to be prepared. Currently 40% of our pre-packed gift baskets are allocated to customers who have already got their order in.
At the moment we are packing multiples of hundreds of gift baskets per day. This number fluctuates depending on the type of hamper and also its size meaning that thousands are pre-packed for Christmas per week during the months of November and December. We pre-pack tens of thousands of hampers during the festive season, only our Christmas gift baskets are pre-packed - our new baby, get well soon, birthday baskets and so on are all made to order. So this rough figure does not include all of our miscellaneous baskets we send out during the festive season.
We are currently packing our Great Taste Award Range. This range contains many award winning fine gourmet preserves, chutneys and treats. These can be packed at the minute as they often have a longer shelf life than fresh produce such as freshly baked mince pies or smoked salmon.
You can see from the photos and video the velocity of this operation.This is rolled out with precision, excellent timing and care. One that is run under the strict supervision of Pieter. Pieter is a master at his trade - he has been over seeing the production of our Christmas gift baskets and hampers for the past 10 years! Pieter and his team are very fast and efficient. Once the baskets are packed by the team, they are passed onto Eva. Eva is our head of quality control. A lady with a keen eye for detail, no imperfections slip through the cracks when Eva is around.
With forty percent of all of our Christmas and gift baskets already allocated to customers make sure you get your order in ASAP, we reached 33% allocation very quickly and the allocation number is only going to grow as we approach the big day.