Why we believe our approach results in a better and happier gift experience for our customers..Define issue/Problem of the MarketThere are lots of fulfilment companies assembling Christmas gifts and handling the orders placed by shoppers.  Some take care of the entire process, they assemble, store and ship according to the instructions of the selling company. The problem with this approach is the disconnect between you the shopper and the company selling the gift basket.  As soon as a 3rd party is introduced, complications regarding responsibilities tend to arise.Most importantly the nature of the products tend to be weighted towards longer shelf lives and smaller sizes, because of time constraints and the frequency of issues arising.SolutionWe are frequently asked to fulfil orders on behalf of other companies, but since we believe that order fulfilment is critical to ensuring customer satisfaction, we say no.  We also know from years of operating such a business exactly how much it costs to fulfil orders and how much space it takes up. Contrary to popular opinion that technology makes things, faster, easier, and better, the reality is that the majority of orders placed by customers need to be fixed or amended before an order can be accepted by the delivery companies.  We need to be able to step in to assist our customers achieve their objective of sending beautiful gift baskets to their friends and family.What’s the advantage to youWe take care of all of aspects of our business meaning that we are responsible for production, assembly, quality, dispatch and getting your gift  to its intended destination.  We track your order and we take a real delight in hearing how well received our hampers by recipients.  It is our unqualified assertion that shopping with us will result in a better gift and experience than shopping with a company which fulfils orders on behalf of others or which has their hamper orders fulfilled.Illustrating the issueOur infographic shows only a few of the gift basket companies who fulfill orders for other companies, but they in turn are under pressure from specialist fulfilment companies. Such companies handle the online orders for major department stores and some E-Commerce businesses.  There is nothing wrong with them, but we think they tend to all look very similar and there isn’t the same imagination or flexibility to change anything.  Such businesses engage in a race to the bottom in terms of cost to fulfil an order.  Quality and service tend to be secondary considerations to margin. Infographic Our StrategyWhilst we are continually seeking to drive down the cost of fulfilment to maximise product value, the variability of our gift baskets individual components means that the greatest cost could be labour if we didn't pay close attention to the fundamental principles of supply and demand. We  attempt to match supply and demand so perfectly that labour is not wasted needlessly.  Our continued presence is reflection of our skill in doing so each year.However ultimately we cannot compete with businesses which are specifically targeting economies in production capabilities.  We are after all a small family run business.  However what we can do is offer fresher, more imaginative and unusual gift combinations.  We can provide better value to businesses looking for something better and we can provide a superior vendor/customer experience based on the joy of doing business with our customers rather than the costs.Conclusion  We believe we have better products and a better service than the companies which rely on simply fulfilling your orders.  This is more than just a business to us, it’s our livelihood and we strive to make things better rather than simply cheaper.  We hope you visit us and compare our designs with our competitors.This is the 3rd part in a nine part series positioning Basketsgalore within the competitive online market for gift baskets and hampers when looking at the industry from an international shopper’s perspective.