At certain times of the year there is a sudden rise in demand for certain products, and at Valentine's Day this tends to be red roses.
We like to think of ourselves as the alternative to bouquets of flowers, as variety is the spice of life after all. You would think it would be one or the other wouldn't you? You'd either choose to send flowers or a gift basket for an occasion, however we also found there was demand for flowers and gift baskets TOGETHER. This however can be quite tricky to achieve logistically and the flowers may not last as long as the hamper. Our idea? Flowering plants - hardier, easier to transport and longer lasting.
Flowering plants were originally rolled out for special occasions such as Mother's Day, but then we also introduced them with sympathy gift baskets, get well and birthday baskets too. They are packed alongside a carefully selected basket of contents so as they fit securely into the delivery carton, and won't get damaged.
At Mother's Day, Lynne & Selina visit the wholesaler to buy lots of flowering plants in bulk as we know demand will be high. Valentine's Day isn't quite as busy for us, and in past years customers have favoured the cheese or chocolatey food gift hampers for their other half, or the cutesy teddy & pamper ones. This year we had a special offer running of 25% off Valentine's Day Gift Baskets and one of these was our 'Dolce Vita Floral Romance' basket. We brought in a few dozen red rose plants in advance to fulfill these orders, but the next thing we knew it had become a firm favourite and was our best selling gift basket! The £10 off was probably an attractive incentive, priced at only £39.99.
If we run low on plants it is usually easy enough to nip to our local garden centre/store to get a top up, however Selina discovered yesterday that finding red rose bushes a few days before Valentine's Day isn't that easy. She managed to grab a few and reinforcements were sent out this morning in the form of Lynne on a mission! Having visited 3 stores already she was considering a pink alternative, when she spotted a fresh delivery of pretty red rose plants arriving at the garden centre. Phew, crisis averted and lots of pretty RED flowering plants are now on their way for delivery around the UK and Ireland.
Which is your favourite colour of rose, or do you find another type of flower much more romantic?