Last week Roma & I attended a workshop on Sourcing & Selling, with the focus of this particular session being on improving sales techniques. Local businesses and entrepreneurs had been invited to attend the different workshops on the program to help them increase sales and competitiveness by accessing new markets/products.
Neil was originally signed up to go as he was interested in targeting new European markets, but had been struck down with this awful bug that's going around & so I was offered up as a replacement. I am normally office based and so was a bit worried about the hours drive to Craigavon & finding the civic centre it was held in, but Roma kindly volunteered to come with me & help navigate. I'm pleased to say we made it OK after carrying out a fair bit of prep to try & avoid getting lost (think Google maps, Sat Nav & printed directions!)
Roma would be our first point of contact on the telephone and I tend to assist corporate clients interested in placing bulk orders, and so the polishing up of our sales skills would come in handy for us both.
It was interesting to meet other local business people on the course as well as picking up some excellent tips from the guest speaker, Paul from Brilliant Red. He helped us to apply the general skills to our own company and gave examples of his personal successes or failures.
We are also interested in attending a more specific digital marketing/sales course in the future as we tend to do most business online & by phone rather than face to face.
We have found that selling something is only really the start of the process. The quality of product, fulfilling the customers expectations (or aiming to exceed them in our case) and the level of service throughout the sales process and also after sales are the main factors in ensuring you retain a customer.
What extra levels of service have you ever provided to ensure a customer has a happy shopping experience?